Looking for ways to generate a perfect CTA? A CTA is very significant in encouraging conversions on any landing page or sales page. CTA stands for the call to action and hence can be described as any phrase or text or direction that will tell the visitors to what to do next. It helps in making direct conversions.
Therefore for this post, we are discussing tips and hacks that will guide the readers in writing perfect CTAs for their website. Here it goes:
- The CTA visibility is very substantial
There is no doubt that you want your CTA to be placed where the reader can easily see it. Therefore as the web designers in India, we would suggest making sure to place your CTA above the fold. Also for this, you need to consider both your web users as well as your mobile users. This is a significant step as you can’t go further while keeping the visibility of CTA at stake. So make your CTA is visible across all platforms and accessible through every device.
2. Consider command verb and action words
After ensuring visibility, you have to make sure it has some elements to hook visitors’ attention. The key here is to start your CTA with a strong verb that is commanding in nature. For instance, you can start with “subscribe” or “book”. There are very rare situations wherein a CTA doesn’t commence with these verbs, but you have to make sure that it is in there. The reason behind it is that they direct and give a clear and concise “to do” to the readers.
As the web development company in India, we love to tweak with our conventional development methods. Similarly, you can do it too and instead of going with “typical” “subscribe” or “buy” you can also go for “discover” or “unfold” or anything that is concise and compelling in direction. Tweak it a bit to unleash the potential of a profound CTA.
3. Your CTAs should be brief and clearly expressed
When it comes to writing CTA, you have to ensure that your language is no different than succinct. Yes, you don’t have to go overboard with the words. Make the most of the CTA with making it concise and crisp.
If you’re going too wordy with your CTA, it might confuse the readers and that is probably the last thing you want. CTA is more of a direction or an instruction to readers and hence should be precise. Also for an efficacious CTA, it is necessary to be clear with the action that needs to follow.
For instance, the CTA “Click here to subscribe” will automatically be more reliable and authentic than a CTA that goes “click here” for the same purpose. The former illustrates the action that will be followed very briefly and clearly while the latter could lead to questions and bewilderment.
4. CTA to create a sense of urgency to encourage conversions
For readers to Click, it is essential to make them think that there is limited supply or a limited period of time. Your CTA should create a sense of Urgency in front of readers. There are many phrases that will serve the purpose adequately. These are “Discount last today” or “while the supplies last”, etc. These often prove to be successful when using offers usually based on numbers like mentioning the percentage of discount offered along with the promo code.
For a compelling CTA that will sound more “urgent”, exclamation marks at the end are your friends. They can stimulate more conversion.
5. Add the personal flair
We know that it might be sound a bit odd to personalise a CTA considering how short and direct it is. But as the leading web designers in India, we definitely favour in personalising CTA as it will work in your favor. What we are trying here to say is make it sound more relatable than a mere robotic direction. You can write it in “the first person” or use “you”. The reason behind it is it will help the readers to connect with it and infuse the sense of reliability in it. They will think that the action they follow here will work in their benefit directly.
As the business brand, you need to connect with your readers and let them relate to your actions. By creating this personal connection here via CTA, you are putting your readers in first priority. Always write your CTAs in the first person.
6. Mention the benefit for them
With the aid of CTA, your readers are guided to follow an action that will benefit you. But one thing to keep into consideration here is that road is two way and it works like that only. You have to show the value to your readers as well that will get at the end by following your action.
Now the question that has been asked by our professional web designers in India is how you illustrate this value in your CTA. The answer is it is a bit tricky as you have to be very specific with the language that will encourage the conversions through CTAs. You have to make it concise while also mentioning the benefit to users simultaneously. For instance, instead of saying “subscribe” can go for “subscribe our newsletter for more such posts”.
These tips and hacks will help you in writing a compelling call to action that will drive more conversions. There is no magical way in which you can just move your wand in the air and the perfect CTA is there on your webpage but we are pretty sure that these tips and hacks will make things a lot easier.
If you want to get expert assistance over how you can improve conversion rates on your website, you can hire the best web design and development company in India.