Yeah, you have successfully converted a potential customer into a client, and you are all set to start making a profit for your new client.
Before transforming their dead users into customers and promoting their visibility scope, it's essential to know that the Google Ads account requires essential cleanup.
Yes, before landing on the new google ads account, previous managers have done numerous testings and executed multiple strategies that might not work for you. Hence, it's good to run a thorough cleanup and ensure the account is all set to start delivering fruitful results.
Be realistic! There are some crucial cleanup tips that you must definitely consider when landing on an existing google ads account.
So, let's check out the 8 vital tips that will help you give a fruitful start via google ads without any delay.
1. Check Existing Access First
Before you start executing your paid marketing planning, it's important to check who has access to this account. Make sure no unwanted person has permissions to your google ads. Security is always a top priority, and hence you must consider it at the same level.
There isn't any surprise to have anonymous persons with the rights to your Google Ads account. This allows suspected people to keep an eye on your account or even cause harm to it.
Another crucial point to consider at the initial level is the billing settings. Make sure everything is perfect from a billing perspective, and no further changes are required.
2. Check Account Setting
Next, after reviewing the billing and access, it's now essential to check the account settings of your Google Ads account. This is the prime location where major loopholes can be found.
Many PPC managers miss this point, and here is the place where you will find a plethora of issues related to auto-tagging, tracking templates, safety measures, and many more.
In most cases, auto-tagging must be turned on, which you must cross-check when running a thorough analysis of a pre-existing Google Ads account. Make sure all sensitive content is turned off. Further, you must also ensure the Ads are set for review. Missing this feature will automate Google to create Ads without permission and start delivering results without asking for approval from your/client's end.
Running unapproved ads will always be problematic for your client. Hence you should pay keen attention to this and ensure everything gets activated after manual approval.
Next, it's your campaign settings that you should govern and ensure everything is up to the mark. It's recommended to use Google Ads Editor for this task. Vis Ads Editor, you can evaluate all Ads and find discrepancies that might harm your final outcome.
3. Check Match Type Distribution
Distribution of keywords using different match types is a must when you are targeting customers via different keywords. However, this doesn't mean you are using a major component of your keyword loop via broad match modifiers.
Simultaneously, even working solely with an exact match modifier isn't the right way to earn desired growth.
For this, diagnose the entire list of active keywords added to your Ad campaign. Now filter the keywords based on the match type and find which match type is in high amounts.
The match type strategy entirely depends upon your personal experience and your expected result. However, it is a thumb rule to have a proportional amount of exact match, phrase match, and broad match keywords to ensure all sets of keywords are added in your keyword loop, and your ads are getting significant visibility on the search results.
4. Review Quality Score
What if you already have a sound list of keywords capable of delivering you handsome results?
If you have such keywords, it's good to process further and start making a profit from well-optimized google ads.
Getting a keyword score above 7 is highly appreciated, and if you have such keywords, you are good to go ahead. However, keywords below 6 quality score is a point of concern that you must consider.
The best way to do this is to list the entire chunk of keywords with a quality score below 6.
Follow the above-mentioned way to filter the keywords. The only difference you need to make is to select a filter by 'Quality Score' to find the entire list of keywords that have a quality score less than 6.
Once you got the list, it's time to make your decision whether you should omit those keywords or experiment on those keywords to enhance their quality score.
5. Check Keywords in Ad Group
It's an important aspect of right Google Ads. It's important to acknowledge the number of keywords available in every Ad group.
There are newbie PPC experts who add hundreds of keywords in a single Ad group, which is entirely a false way to run a successful Google Ads campaign. Hence you should ensure no such group is present in your existing Google Ads campaign.
You can also use an ads editor to find the average number of keywords in the ad groups and make your decision accordingly.
Simple Formula to find the average keywords in an ad group is dividing the number of keywords from the number of Ad Groups.
PPC experts highly recommend adding nearly 15-20 keywords in each group.
6. Check Number of Ads in each Ad Groups
Next is the turn of your Ads. Check how many Ads are created in your Ad groups.
Yes, using a plethora of Ads in a single Ad group can harm your campaign and affect the final results.
Check Your Audience & Remarketing List: If our campaigns are working on remarketing, it's essential to check how the existing ads are performing and how they are going to deliver in the coming tenure.
Further, you must keep a keen eye on the audience. Always prefer considering an in-use audience that helps you save time and drive efforts on the usable audience from the list.
Check the type of audience, the purpose of creating the audience, and the potential of using that audience for your business success thoroughly. If required, you can skip using the existing audience and create a custom audience to meet your strategy and deliver the desired results.
Does the audience is up to the mark, or do they require any changes? Change and evaluate your findings to find what best works for your Google Ads account.
7. Check Google Ads Conversion Tracking
Without proper tracking, it's tough to evaluate the effectiveness of your efforts.
Make sure the tracking code works well and is capable of tracking every single conversion made on your website.
You can choose from different types of conversion tracking and connect them with your website to bind conversion racking with your website.
You shouldn't proceed further without checking the validity of existing conversion tracking. You must check whether the existing tracking code is working perfectly or not.
You can either use Google Chrome Extension to find the presence of conversion tracking code. However, you need to manually check whether Google Ads are capturing the conversion or not.
8. Create a Detailed List of Plus Points for Your Client
When you are all set with the management and optimizing the existing Google Ads campaign, it's time to update your client about all the corrections and respective changes that can give you assured results.
In all, you should miss notifying what's already good in the client's Google Ad account. This way, you can build trust and provide detailed information on what you are going to do for them in the coming tenure.
So, these are the pointers that you must always execute to ensure the pre-existing Ad account is ready to execute your strategy.
Switching your google ad campaigns is a must when you are not satisfied with your investment and the ROI. In such cases, you must always hire a dedicated google ads services that can help you with the right strategy and fruitful results.