Every businessman always has a one on his/her mind that, “how to make their business better?” That’s where you find out how important content is. Bill Gates, the owner of a corporate giant said, “Content is the King.” He further added that the content is the real money maker these days.
So, let’s breakdown this puzzle and find out, how content is the king as well as how it is beneficial for your business. But before we move further, it is important to know what content marketing is.
What is Content Marketing?
According to Josh Steimle, writer at Forbes, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In simple words, content is a tool that gives value to your overall business marketing strategy.
Now, let’s get to the business…
Role of Content in Digital Marketing Strategy
Bill Gates is a genius and if he said content is the king then there must be a solid reason for that. Fortunately, there is not one but quite a few solid reasons to back the statement. How? Let’s find out.
Search Engine Optimization Gets Better
Let’s be honest here, an online presence is nothing without the content. And it’s the harsh truth that we can’t deny. In order to have your website rank higher, you have to have quality content. Why? Because of a neatly presented content build and engagement on the website. That in return gives high traffic and user-engagement. In other words, your digital marketing strategy is useless without the content.
Better Lead Generation
What is the basic purpose of Digital Marketing? To promote your brand, add traffic and generate leads for your business right. As we already know that content helps you to get higher up in Google search ranking. If you have a better online presence and visibility on Google Search Engine then you will definitely have a higher lead generation than your competitors.
Increased Sales and Productivity
You see every process in Digital Marketing is interlinked and they complement each other. Means, you make the first thing better, the next thing will be better as well. For example, Better SEO leads to increased lead generation and when you have a high number of leads most of them will convert into your customers. This will result in higher sales and productivity for your business.
It is proven that people believe in content rather than the ads. Content and ads can both be decisive but content gives more insight than the ads. Furthermore, ads are short and exaggerating and the customer can make a decision with content rather than the ads. In conclusion, Content gives credibility to your brand.
Hence, content marketing is an essential tool in digital marketing strategy.