Increasing ROI: How Technology Helps to Increase Marketing Effectiveness

Increasing ROI: How Technology Helps to Increase Marketing Effectiveness

In today’s world, businesses have a lot of manage – for example, to deliver creative marketing strategies that are both cost-effective and produce efficient sales. Through this, a company generates the much-needed Return on Investment (ROI) to meet business standards.

To do that, marketers have to strategies, produce and implement custom marketing. After they create an efficient campaign, they must utilize it to engage and get new leads. All while making sure that these campaigns are efficiently delivered to the customers, meet the business standards and come under the company’s budget.

Take Your Brand to the Next Level with Technology

In this age of technology advancement, companies need to use state-of-the-art technology to stay on top of other business rivals while also pleasing their customers. For a business, it is also crucial to make an efficient marketing plan that will help improve the quality and performance of their online marketing.

Since the past decade, online platforms have become very popular in getting the attention of millions of people online. Moreover, it has also revolutionized how marketing works, making it a total game changer for businesses. Then again, these tools are still evolving, causing companies to consistently try to keep up with the latest online marketing trends.

In order to take its brand to the next level, a company needs to apply different marketing techniques and services that focuses on different aspects of its business. Traditional methods, such as radio and television, do not work as efficiently anymore.

Which is why, staying updated with the latest technology is great for increasing ROI and brand visibility. There are numerous ways for generating marketing strategies with the help of technology.

Make Your Marketing Strategy More Advanced

There are several ways of marketing through technology. For example, customers these days can access a company’s website via a smartphone.

According to statistics, almost 51% of customers say that they use their smartphones to discover brands or products. And these mobile searches often result in a purchase or lead. However, for your brand to actually reach your target audience, you need to first make sure that your website appears on the search engine. To make this happen, you need to hire a Search Engine Optimization (SEO) expert.

To help your brand stand out from the rest, you need to design a logo that uses eye-pleasing colors. Studies show that visual aids make the brand look more approachable. Attracting your audience using videos and images is one of the most-popular choice of business techniques.

Another way to allure your audience is to post advertisements on popular social media websites. Your marketing experts need to be familiar with how each platform works and what content/visuals to use in order to attract your target audience. The widely used social media websites are:

  • Facebook – the biggest social media platform is home to more than a billion users. The website is an excellent way to attract customers from all over the globe.

  • Twitter – this platform is the perfect place to share business updates, videos and promotional links.

  • Instagram and Pinterest– These social platforms are the best for sharing video and image content.

  • YouTube – It is a great way to spread your brand’s message by uploading videos, useful information and tutorials.

  • Snapchat – While this application is designed for smartphone devices, it gives you a chance to see how many users have seen your post. Keep in mind that the content disappears after 24 hours.

Technology – Element to Marketing Success

Once you are done with creating social media accounts for your brand, the next step is to create compelling content to ensure audience engagement. With the latest marketing technology available on each social media platform, you can communicate with your audience more freely and frequently.

For a business, making sure that its marketing strategies convey the proper brand message. There are various steps that it needs to take to develop a better connection with its social media audience.

·Not Every Post Should Advertise Your Company

By consistently posting about your business, you may cause your audience to lose interest in receiving any of your content. If so, they will simply unsubscribe from your social page and forget your brand ever existed.

Sharing valuable content that connects to a customers’ interest as well as your brand is essential for keeping your audience engaged. You need to be as involved in your customers as they are. In this way, you will be attracting thousands of people much faster.

·Share Your Experience

People will most likely buy your service or products more frequently if they see others leaving in good reviews. The more your customers know how good your brand is in proving service, the more they will be interested in getting their work done from you.

Offer them knowledge and useful tips on topics that they can easily relate to. For example, McDonald’s made a variety of posts on the recent Cricket World Cup, while also adding in their ‘World Cup menu’. This attracted millions of customers around the world towards the brand, causing it to get increased ROI in response.

You can ask various fun questions from your audience, encourage them to participate in your campaigns and allow them to leave positive feedback as much as possible.


By creating an account for your business on various review websites, you can significantly increase your online presence, as well as get positive ratings. Remember, the more ratings, the more your customer base will increase.

Facebook live

The online social platform does wonders in helping you attract millions of views. By streaming any special event or the recent launch of a product, you can gain additional thousands of views. While they feel valued for being a part of your live broadcast, you will gain the advantage of getting thousands of loyal followers.

Marketing Technology Tools that Guarantee Success

Adopting the latest cutting-edge technology and tools into your business campaign can do wonders for your business. There is a variety of tools that can help your brand in the long run:

  • Automation – marketing automation can help you do repetitive tasks, such as social media marketing and maintenance of your website more easily.
  • Tag Generator – this can help you generate hashtags automatically. You can use these to increase your brand’s awareness on social platforms such as Instagram.
  • Content Delivery Network (CDN) – enable your audience to have a smooth downloading time.
  • Data Management Platform (DMP) – this helps store a large amount of data.
  • Customer Relationship Manager (CRM) – a program that can help organize your marketing, customer support and sales more easily.
  • Analytics and Tracking – Track your overall business performance.
  • SEO – Search engine optimization for helping your website rank higher in the search engine.
  • Mobile Optimization – allow your customers to navigate your website through their smartphones.
  • Email Marketing – for sending valuable content to your customers’ email.

Automation is the Key to Success

Marketing automation is a helpful tool that helps enhance your marketing campaigns. This tool allows you to map out and automate predefined customer journeys which can then help generate more ROI for your business.

The tool scans and reports on the performance of all your marketing channels – social media and online website/store. Marketing automation also help businesses to personalize measures to adjust existing campaigns or create new ones.

Through a marketing automation tool, companies can generate a self-service library that can easily help customize templates which can then be utilized by your business. This can help improve customer experience across all platforms.

Final Words

While businesses can be resourceful, creative and dedicated to delivering high-quality service to their customers, failing to use modern technology for their marketing campaigns mark the downfall of your brand.

With marketing technology, your business will no longer have to bother with doing cumbersome tasks or delayed marketing execution. With the right technology, your business will have no trouble in increasing brand visibility as well as the ROI.

Rate this article

No Comments

Leave a Comment