Google AdWords is the one-stop solution for all business marketers. It is a kind of advertising platform of Google, where ads are displayed on the screen to your target audience when they perform a search.
The other instant benefits of using Google AdWords is that it improves the visibility of your brand & increase your leads and sales at a faster rate.
Thus, in the digital marketing industry, Google AdWords became a boon to advertisers who want to speed up their process of revenue generation.
Other than increasing the ROI, Google AdWords has introduced many features in its platform. This has resulted in increasing the number of benefits of using Google ads for Startups . By this article, you will learn the top 5 advantages of grabbing the google ads for your startup business.
Why to Use Google Ads for Startups?
So before knowing the advantages of Google ads for the startup business. As a startup company, why you must make use of Google ads for your business?
Today in the digital world, people around globally are highly dependent on the usage and service of the internet. For anything starting from search of best food to great company, they instantly access to the web.
So, as a startup company, you wouldn't reach to individual houses and market your product or service door to door. Hence, to increase your visibility and brand awareness , make use of today's booming technology internet. Thus, Google ads acts as an ideal tool for promoting your new business in the world of internet using online advertisement. So, if you're new to google ads, you can take advantage of google adwords consultant to increase your return on investment from Paid Ads.
Top 5 Benefits of using Google Ads for small business and startups:
Faster than SEO:
We all know that on the search results, businesses or websites have the wonderful opportunity to come in front of people at the right time when they are looking out for their product or service.
But, when the opportunity is quite large, competition will be really tough. That’s why organically ranking on search engines results page is a time consuming as well as tedious task for every marketer.
While in turn, with Google AdWords, businesses can get the results at much faster. Obviously, there is competition here as well. But the best thing here is along with the bid amount, the quality score of the keyword i.e. ad relevance, landing page experience and expected CTR determines the position of the ad. Thus, with proper optimization of Google AdWords along with the required bid can results in greater ROI.
Influences your Audience to make purchase:
In the world of internet all information is available to your users at the tip of their finger before they take any purchase decision. For purchasing, the consumer does a lot of research, compares different options and rivals , thus finally takes the decision.
So it is a critical stage for brands to influence the decision of people who have visited their website and making them sail through the purchase funnel.
But with Google AdWords’ remarketing ads, this process becomes very simple and effective. Here, the Audience who have visited your website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.
You can set your Budget:
Every business has some marketing budget, as per that every firms allocate particular finances. So, the key advantage of using Google ads as a startup company, you can spend as per the requirement.
Google adwords does not demand you for any monthly commitment, depending on your profits you can change your budget anytime, and the price is set as per the clicks. Thus, the advertising program allows users to change their budgets daily according to sales goals and it is not like pay per click campaign.
Increase Ad Visibility To The High-Quality Audience
One thing that every advertiser must keep in mind is that many times, the searches happens can be purely for research by people who does a project, competitors etc. Here they won't have any intention of buying your product. So it is not viable of spending money on every search.
So, with AdWords, it is possible to serve ads to potential customers who are more likely to make a purchase. But, here one has to choose automatic bid strategies such as ECPC (Enhanced Cost per Click), wherein bid can be adjusted depending on the previous conversion data and the combination of various information of those converters like location, browser, device, the day of the week ,model, time of day, etc.
You can design Multiple ads:
As Google ads for startups are considered as the most effective tool because it google ads offers you to design your ads as per the requirement of your business. It also allows advertisers to choose the format from display ads, search ads, shopping ads, apps, and video. The ultimate goal of this marketing strategies is to reach only the interested buyers.
Additionally, the other benefit of this online marketing is to decide the time & day when you want your ads to run.
For instance: After running your ads campaign for 3-6 months, do report analysis. Here take the data based on the time of day and day of the week, identify the time or day or combination of it which are consuming your money (only clicks, no conversion). By this report, either reduce the bid or pause the ads at a particular time or day. Again, run the experiment for a few days and observe if your cost per conversion and conversion rate is improved.
The features and benefits of Google AdWords are not just limited to these 5, but these are the top notch. Thus, Google has always been improving its search results to the extent to serve the best result for the users.
So, why are you waiting so far? There are professional digital marketing agencies who provides the Google Ads Management Services, considering the benefits of Google ads for startups.