What is Social Media Marketing?
The concept of today's Social Media Marketing(SMM) has been changed. While the range of social media marketing was limited to brand management and online identity management, it's become far more lucid today, implementing the scope of business transparency and engagement. Gone are those days when companies solely believe in flashy advertisement campaigns or press releases. Now with the demand of your time, companies become more aware of the need of the customer.
It's not about just targeting the market, but targeting the person and offering the purchasers individualized treatment, often convincing them that not their product is that the best one available within the market, but their customer care and post-selling support would be unique and best compared to the competitors. Though the extended advantage of social media has been lately explored, it has recently over-taken most strategic marketing methods.
How Social Media Marketing Is Benefits For Business?
The best advantage that social media has is that the notice of the business's existence gives to people. It just starts from one post until its spread and passed on by your audience to their friends. This so useful, especially if the one who passed it on an influencer and a pacesetter to a gaggle of people. It'll cause a significant impact on your business and would possibly monetize the difficulty you exerted.
Social Media also provides immediate results, whether positive or negative. The business needs to act quickly on the results of implemented plans. Being flexible to the change of strategies is complicated for a company but maybe an excellent quality. Another good thing about social media is that it's a medium of two-way communication between you because of the location (business) owner and, therefore, the customer. That enables each side to realize helpful information for his or her benefit.
Tips And Process of Social Media Marketing:
Like any endeavor, there is an intended outcome associated with every step in the sales or lead conversion cycle. The actions that an individual user goes through in their internet queries to solve their need or to cure a pain include awareness of their condition, connecting the needs to words, comprehending a possible solution to their need, recognizing the superiority of a particular solution, and the ultimate buy-in purchase or agreement.
The parts or steps of Social Media Marketing (SMM):
1. Formulation of goals
2. Marketing research
3. Outbound marketing
4. Inbound marketing
5. Measuring results
Step 1: Formulation of Goals
The are many goals that you can set out to accomplish in Social Media Marketing (SMM): increase awareness of need, or solution, itemize the common market (or resolution) terms (words) and the number of users that commonly recognize them, the extent of recognition of a solution, understanding of the superiority of the answer, purchase (or agreement of) a solution. Since Social Media Marketing (SMM) is an online medium, the number of users you are engaging is a sub-population of all users.
Step 2: Market Status (Market Research)
In prior generations of the discipline of marketing, we would have called this function market research. However, since the market (collection of users experiencing a similar need) frequently changes due to its continuous self-involvement, the market's status needs to be established on a more frequent basis. So we need to determine the level of need (in terms of numbers of users) in the market at one time and how many other alternatives there are to fulfill this need.
Step 3: Outbound Marketing
Since the variety of marketing vehicles is so varied and numerous, this is where SMM's real heavy lifting is. Outbound marketing includes e-mail or e-coupon advertising, blogs, social bookmarking, micro-blogging (specifically Twitter). The creation and moderating of content have become a rather large job. The project management of this function needs to be centralized in large organizations, and in small organizations needs to be given a sufficient amount of time to be accomplished.
Step 4: Inbound Marketing
This function distinguishes Social Media Marketing (SMM) as a distinctively unique one from much of our prior history with marketing or advertising: that is, the ability to gain message-by-message feedback and involvement from users. Summarizing the input of daily participation with users in terms of attitudes, suggestions, knowledge, and sales results need to provide a moment-by-moment response to the individuals delivering, monitoring, or moderating content to users. Enough direction from the centralized marketing function must be provided initially and regularly to respond to the market.
Step 5: Measuring Results
Measuring results mean how are the long term goals of marketing being served by the Social Media Marketing (SMM) effort. The most comfortable result to measure may appear to be sales results. It is true if it is a pure product or service organization. Still, if the need is to determine the social acceptance of the mitigation of a carbon footprint of automobile transport, it may be a little more complex to measure.